Drive into Family Fun in Thoroughbred Country, South Carolina

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Take a short road trip to Thoroughbred Country, where outdoor adventures, from baseball to boating, make memories for the young and young at heart When the weather warms up, family-friendly attractions get hot in Thoroughbred Country, South Carolina. Crank the engine, roll down the windows and take a drive to this charming stretch of the […]

Thoroughbred Country’s Cultural Scene Shines in 2018

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Award-winning bands, show stopping plays and esteemed horse trials all take turns at taking center stage in Thoroughbred Country. Amidst the grand oaks and historical street signs, it’s easy to feel a world away in South Carolina’s Thoroughbred Country, situated along I-20, between Atlanta, Georgia, and Charleston–just east of Augusta, Georgia. Although the area is […]

Embrace Historic Charm with Modern-Day Memories in Capital City/Lake Murray Country, South Carolina

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From barbecue to opera, set sights for an unforgettable adventure in the Palmetto State’s City of Friendly Folks—Newberry When you pull up to historic downtown Newberry, South Carolina, it’s clear you have escaped the common and entered the exceptional. Located just 45 minutes from the capital city of Columbia, ornate details abound amongst the preserved […]

Capital City/Lake Murray Country–An Outdoor Lover’s Paradise

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Witness a one-of-a-kind bird-watching phenomenon, zip line above a nationally recognized zoo and cruise along the sparkling waters of the Jewel of South Carolina in Capital City/Lake Murray Country Love the outdoors? Then you will love a trip to Capital City/Lake Murray Country, South Carolina. The beautiful Midlands region is conveniently located off Interstates I-77, […]

Joye Continues to Advance Aiken as a Premier Arts Destination

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Star-studded Lineup and Rebrand Generate Buzz for Joye in Aiken 2017 looks to be one of the biggest years for Aiken’s premier performing arts festival to date since its founding in 2008 as Juilliard in Aiken. Over the years, Joye’s relationship with the world-famous Juilliard School in New York has provided a steady stream of […]

South Carolina’s Lake Murray Country: Immerse yourself in one of the South’s finest and most adventurous cultures

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Kayak down white rapids, peruse fine art or exercise the mind with a tour of the South Carolina State House and area museums in this year-round destination Immerse yourself in one of the South’s finest and most adventurous cultures with a trip to Lake Murray Country, South Carolina. The beautiful Midlands region is a year-round […]

Have Yourself a Southern Little Christmas

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Make precious memories that last with holiday fun throughout the Southeast Get into the HO HO HOliday spirit with a tour of the South’s finest Christmas festivities. Between world-renowned twinkling lights, shopping fit for Jolly Ol’ St. Nick himself and train rides that dazzle the imagination, these Southern adventures are sure to be forever etched […]

Taste Buds do the Touring in Lake Murray Country

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From shrimp and grits to hangover hashbrowns, barbecue to brews – including coffee and beer – the Capital City delivers on tasty morsels worth remembering Southern classics and modern flavors collide in Lake Murray Country. Visitors to Midlands, South Carolina, will be delighted to taste their way through this culinary gem offering everything from farm-to-table fare to bold and […]

2016 Joye in Aiken Festival to Feature Expanded Line-up of World-class Artists

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THOROUGHBRED COUNTRY, S.C., FEBRUARY 2016 – A Grammy-winning organist.  A finalist from NBC’s “The Voice.”  North America’s foremost wind ensemble.  When the annual Joye in Aiken Performing Arts Festival and Outreach Program comes roaring back March 5-12, it will bring some familiar names, some up-and-coming stars and an even more spectacular explosion than usual of […]

Whoa Nelly: Thoroughbred Country, South Carolina, runs for the roses when it comes to all things equestrian

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Take an unusual route to a regular destination and you might happen upon the gem that is Thoroughbred Country, South Carolina, encompassing the town of Aiken, where horses are the prize. Driving along I-20, between Atlanta and Charleston and just east of Augusta, travel by US 78 or 278 through Thoroughbred Country’s charming small towns […]

Stirring the pot when it comes to storytelling

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Stirring the pot when it comes to storytelling: The University of South Carolina celebrates USC Salkehatchie’s 50th anniversary A heritage hotspot, Thoroughbred Country, South Carolina, calls home those in search of arts, culture and a love for the untold story. Situated along I-20, between Atlanta and Charleston – just east of Augusta, Georgia, this undiscovered […]

Learn about the nation’s history in present-day Thoroughbred Country, South Carolina

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What do the Cold War and a Kentucky Derby competitor horse have in common? Nuclear power and the Mennonites? Opposites collide in a beautiful way in South Carolina’s Thoroughbred Country, situated along I-20, between Atlanta and Charleston – just east of Augusta. From North Augusta, travel through Thoroughbred Country’s charming small towns, including Williston, Blackville, […]