National attention Puts Palm Coast and Flagler Beaches in Spotlight

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Southern LivingSouthern Living names area among best “laid-back beach towns”

Palm Coast and the Flagler Beaches was recently recognized as one of the South’s best “Laid-Back Beach Towns” by Southern Living. The editorial piece was circulated to 16,335,000 with an estimated value of $710,000.

“It goes without saying that when an editor at Southern Living magazine contacts you because they want to include your destination in a feature story, you feel honored. But that pales in comparison to the excitement when I found out that so many of our small local businesses would be included, as well,” said Amy Lukasik, director of tourism marketing for the Flagler County Tourism Development Council.

Area businesses such as Si Como No Inn, The White Orchid, Oceanside Beach Bar & Grill, VESSEL Sandwich Co., Turtle Shack Café, Funky Pelican, The Waffle Cone and Flagler Fish Company are mentioned in the June issue of the magazine. Events like First Friday are highlighted alongside mentions of daytime excursions to Ocean Art Gallery, Gallery of Local Art and Ripple Effect Ecotours.

Adds Lukasik, “Flagler Beach has maintained that small town, laid back vibe and our local mom and pop establishments have contributed significantly to that. So many of them rely heavily on tourism and this national exposure has the possibility to open many doors and grow their business. For example, the day after the June issue hit subscribers’ mailboxes, Si Como No Inn had twenty-five emails waiting for them from people wanting to make reservations. And, at the end of the day, that’s our most important objective which is to continue to drive visitation and spending to our local businesses.”

The article is a result of the outreach to the media from theTourism Development Office, combined with the VISIT Florida partnership.