PALM COAST AND THE FLAGLER BEACHES – FEBRUARY 2016 – Palm Coast and Flagler Beaches announced 2014-2015 economic impact numbers this month. Tourism Development Tax Revenue totaled $2,032,291, a 9% increase over the previous year.
Said Executive Director of the Tourism Development Council, Matt Dunn, “We’re thrilled to see the increasing impact visitor spending has on our destination year after year. These measurements help our organization set goals, focus on areas needing improvement and educate our partners about the value tourism has on our local economy.”
21% of Flagler County’s total 2014 employment was comprised of tourism jobs and the County saw a 6% increase of gross sales in Flagler County Tourism in 2014. Currently, the County is trending at a 7% increase of gross sales for 2015. 28% of all gross sales in 2014 were tourism related and the same percentage is trending for 2015 as of the last report by the Florida Department of Revenue.
The www.VisitFlagler.com website saw 229,276 visits in 2014, a 50% increase in website traffic, with 50% of those visits coming from desktop users and 32% coming from mobile, with the remaining 18% of visitors using a tablet device to access the site.
TripAdvisor was the website’s top referral source and Pet-Friendly was the top advertising campaign driving visitors to the Chamber’s website.
On social media, Visit Flagler’s site saw a 26% increase in 2014-015 and a 10% increase in users on its Twitter channel. The most popular pins on Visit Flagler’s Pinterest account were wedding-related.
Users accessing the Tourism Development Council’s website were primarily from Florida, Georgia and New York searching for topics like beaches, parks and biking/hiking trails.