The Georgia Department of Economic Development’s Tourism division’s “We Are Georgia” videos feature Georgia’s nine tourism marketing regions and provides viewers with a captivating visual of the many unique and varying offerings across the state. The series of nine regional videos will be utilized in the state’s 11 Visitor Information Centers (VIC) and at the new Hartsfield-Jackson Atlanta International Airport Visitor Information Center that is slated to open after the first of the year.
“One of the main reasons Georgia is such a compelling place to visit is the people who have chosen to invest their lives in sharing their love of our state with visitors,” said Kevin Langston, Deputy Commissioner of Tourism at the Georgia Department of Economic Development. “These new, first-of-their-kind videos tell Georgia’s story in a very unique way. They illustrate the diverse landscapes and unique travel experiences that Georgia boasts, along with the passionate people who call her home. We could not be more pleased to share them with our visitors.”
Craig Miller Productions, Inc. was selected to complete the video project. Each video is two minutes long and is paired with original music composed by Georgia composer Brandon Bush (Sugarland, Train, John Mayer); mixed by Georgia GRAMMY Award-winning producer, mixer and engineer Matt Still (Elton John, Outkast, Lady Gaga); and directed by award-winning writer/director Takashi Doscher from Atlanta.
“With this series of videos we set out to capture a moving portrait of Georgia Tourism. A portrait that engages viewers through the power of connection, and communicates there is a story to be told,” said Craig Miller, Executive Producer at Craig Miller Productions, Inc. “Our goal was to create a cinematic story through the authentic involvement of the very Georgians who make this state such a great place to visit.”
This amazing video footage will also be used to create two brand new Georgia Tourism television commercials spots that will begin airing in target markets in spring 2017. In addition, these videos will live on ExploreGeorgia.org, the state’s primary consumer marketing tool, as well as on Explore Georgia’s YouTube channel.