Tourism marketing director visits leaders at Google and Facebook

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Top players in the digital marketing tourism industry offer insight during Digital Education Roadshow in Silicon Valley and San Francisco

Amy Lukasik at Digital Education Roadshow

NOVEMBER, 2015 – Palm Coast, Florida – Amy Lukasik, director of tourism marketing at the Palm Coast and Flagler Beaches, was among the 22 partners brought together by VISIT FLORIDA-including Florida DMO/CVBs, attractions and hoteliers-that embarked on the first ever Digital Education Roadshow in Silicon Valley and San Francisco.

For three days, Lukasik met with key travel and tourism leaders at Google, Adara, Facebook, Airbnb, Twitter and TripAdvisor where she learned how to leverage each digital company or social platform, while also being privy to up and coming trends and insights. “I feel very fortunate to have attended such a specialized meeting focused on tourism. Having the opportunity to sit down in a one-on-one environment was a unique experience in that the companies understood the travel and tourism industry and demonstrated a strong focus on the industry as the main economic driver for not only the state of Florida, but the individual counties,” said Lukasik.

“They have teams of experts dedicated to the travel space who speak the industry language and who were able to pass along tips and tools, many of which could be implemented immediately at low cost.”

According to Lukasik, VISIT FLORIDA hoped the event would leave attendees with unique and actionable insights to help guide future decision making in the digital and social landscape. The presenting companies discussed how data and
technology are helping brands make better business decisions, offering several takeaways in which tourism entities need to shift their focus if they want to stay top of mind, including:

1. Shifting focus from desktop to mobile. Mobile content should be “thumb stopping.”
2. Provoking brand preference and awareness with sight and sound. Video and photos are the new print ads and postcards.
3. Using various tools to track analytics and increase user engagement, helping tourism brands remain relevant in a world with many options.

“The technology that is up and coming in the travel industry is very exciting. VISIT FLORIDA is hoping to make this event happen once or twice a year, increase the length of the show, the number of companies presenting and increase the amount of time tourism representatives are able to spend with each company,” Lukasik.