HELEN, GEORGIA – APRIL 2016 – The White County Chamber of Commerce, the Alpine Helen-White County Convention and Visitors Bureau, City of Cleveland and White County were awarded first place in the Best Ideas Competition hosted by the Georgia Association of Convention and Visitors Bureaus.
The competition, which was held at the Winter Meeting in Columbus, Georgia, consisted of entries from convention and visitors bureaus throughout the state in categories including collateral materials, print campaign, digital campaign, website and local awareness campaigns. Winter Meeting attendees included Georgia’s top destination marketing organizations and tourism professionals, all of whom voted on their favorite campaigns. White County was named winner of the Best Idea print campaign at a dinner reception March 1, 2016.
White County’s print campaign was recently designed by 365 Degree Total Marketing as part of a process to rebrand the area to appeal to potential visitors. Designated by the Georgia State Senate (Resolution 1073 http://www.legis.ga.gov/Legislation/20152016/158895.pdf on February 24, 2016) as Georgia’s Outdoor Adventure Destination, White County’s new tagline is “Where Mother Nature Comes to Play—A New Adventure Every Day.”
The new branding campaign highlights the area’s natural wonders, attractions, and opportunities, and will been instrumental in attracting more visitors to the area. The print campaign consists of ads, which have since been featured in regional and statewide magazine and tourism publications, community banners, postcards, and tradeshow banners.
The Alpine Helen-White County Convention and Visitors Bureau is a not-for-profit organization that promotes Alpine Helen as a visitor destination. For information, visit www.helenga.org.
The White County Chamber of Commerce & Welcome Center is a non-profit organization serving all residents of and visitors to White County, Georgia. Driven by member businesses, organizations and agencies of White and surrounding counties, the Chamber is a voice for promoting business and developing community. For information, visit www.whitecountychamber.org.
365 Degree Total Marketing has been a leader in publishing visitor guides, brochures, community maps and magazines throughout Georgia, the Carolinas and Florida for more than 30 years. 365 Degree Total Marketing also specializes in websites, video productions, specialty products, and other marketing materials. For information, visit https://365degreetotalmarketing.com.